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DIGITAL MARKETING SPECIALIST.

Job Title

DIGITAL MARKETING SPECIALIST.

Job Family

Function

Marketing and Communication

Job Code

30009274

Reports to Job

Marketing and Communication Director

Job Description Summary

Leads the strategic management and oversight of JHAH’s digital marketing assets, including the website, intranet, social media platforms, CRM tools, digital screens, email marketing, and performance marketing initiatives. Collaborates directly with the Director of Marketing and Communications to align digital strategies with broader organizational goals. Manages external partnerships, ensuring the successful execution of complex campaigns and maintaining vendor relationships. Guides the digital marketing team in setting strategic priorities and achieving performance benchmarks.

Strategic Roles & Responsibilities %

60

Strategic Roles & Responsibilities

  • Oversee all digital marketing efforts including website management social media SEO and performance marketing strategiesLead the development and execution of datadriven digital marketing strategies to enhance online engagement and brand visibilityOversee the use of CRM tools providing direction on campaigns and ensuring alignment with organizational goals by collaborating with other functions

Operational Roles & Responsibilities %

40

Operational Roles & Responsibilities

  • Review and approve the execution of digital marketing plans across all platforms to ensure consistency and alignment with strategic goals
  • Monitor the performance of campaigns and assets analyzing data to provide actionable insights to the team
  • Offer support for troubleshooting technical or contentrelated issues across digital channels

Minimum Education Required

Bachelor’s degree in Marketing or Digital Media; Master’s degree preferred.

Professional Certifications Required

Certified Digital Marketing Professional (CDMP) and Google Analytics certifications required. Strong leadership and communication skills, with a proven ability to manage complex digital marketing projects. Bilingual, with proficiency in reading and writing in both English and Arabic (preferable).

Years of Experience

Minimum 9 years' experience in digital marketing, with significant experience in managing digital campaigns, performance marketing, and SEO for healthcare clients.

Languages

English:Fully Proficient ; Arabic:Fully Proficient

Functional Competencies

  • Due Diligence
  • Audit Reporting
  • Data Collection

Core Competencies

  • Excellence
  • Integrity
  • Accountability
  • Cybersecurity
  • Person-Centered Care

Acknowledgement

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

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